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Accelerate with Google

Scale E-commerce with
Commerce Media Network

September 2026

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About

Google Commerce Media Network (CMN) lets you find and reach potential customers across all of Google’s channels, including Search, YouTube, and Discover, and send more traffic directly to the products you sell on a marketplace.

All you need is a Google Ads account that is linked to the marketplace of choice. With it, you can use product data from the marketplace to run full funnel marketing campaigns across all of Google’s channels, capturing valuable customers you might have missed.

Funnel

Benefits of CMN

3 key benefits of CMN solution for your e-commerce business:

  • Avoid audience saturation: Brands relying heavily on social advertising such as those using Meta CPAS risk capping their audience pool.
    • For instance, 54% of YouTube Shorts users in SEA do not use Instagram Reels1, making Google Ads an high potential channel to tap new audiences
  • Meet shoppers where they already are: Brands need to reach shoppers beyond social media where they are discovering new products, especially when 91% of Southeast Asian consumers use Google or YouTube daily.
  • Streamline tracking and feed management: CMN allows brands to see the entire product-level conversion journey and run ads using the ecomm platform’s Google Merchant Center feed, removing the need for brands to build and manage their own feed.

Successful case studies in SEA

Brands adopting CMN solution in SEA have seen impressive results:

Mom Uung

  • Mom Uung (Indonesia - Mother & Baby Care):

    • Challenge: Mom Uung is a marketplace-first mom and baby brand selling mostly on Shopee and TikTok Shop. It had used Meta CPAS and Tiktok Shop, but wanted to acquire new audiences beyond Meta and Tiktok.
    • Approach: Using CMN, Mom Uung launched a Demand Gen campaign with video reviews from established creators featuring its best-selling breast pump to build trust with shoppers.
    • Results: Achieved a 3.5x ROAS in the Shopee brand portal (40% higher than other off-platform channels) and 1.4x new-to-brand buyers compared to competitors
Jetzt

  • Jetzt (Indonesia - Consumer Electronics):

    • Challenge: Jetzt is a consumer electronics brand selling in Southeast Asia and the US . It needed to expand sales and reach to more Indonesia customers while maintaining return on ad spend (ROAS)
    • Approach: Jetzt divided its product listings into top-sellers and growth categories, then ran Performance Max campaigns in Commerce Media Network using a Maximize conversion value bid strategy
    • Results: Achieved a 20x ROAS, an 8.5x increase in Shopee store traffic, and 2x monthly sales within 6 months.

Request a 1:1 consultation on CMN

Related Links

1. Google Internal Data

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