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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Get access to personalised recommendations, expert support and more. Sign up for Accelerate with Google
Get access to personalised recommendations, expert support and more. Sign up for Accelerate with Google

See the latest Google Ads product [[announcements]]

Discover the most recent Google Ads news and announcements to help you achieve your advertising goals.
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Lead generation
Online sales
Offline sales
Awareness and consideration
App engagement

All

Demand Gen Drops title card with logo and lightbulb iconography.
January 22, 2026

See the newest product features in January’s Demand Gen Drop.

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January 12, 2026

YouTube follow-on views optimisation now available in Demand Gen campaigns

Looking to grow the reach of your YouTube channel? With Demand Gen today, you can drive new subscriptions by selecting the YouTube engagements campaign goal.

Example headlines advertiser provided but not used, and the headline that was used.
January 12, 2026

Driving better performance from AI-powered Search ads with increased asset flexibility

Google is now using AI to automatically feature your responsive search ad (RSA) headlines in the sitelink section of your ads. This update gives your existing assets more opportunities to serve, increasing engagement and performance while respecting your pinned controls.

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January 12, 2026

More goals and image controls coming to Performance Max

Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize performance.

January 12, 2026

Improving Search ads relevance lower down the page

Today, we’re sharing more about a recent change we made to deliver more relevant Search ads at the bottom of the search results page.

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January 12, 2026

A new accelerated checkout experience is now available for Demand Gen Campaigns in the US

This feature provides a seamless checkout experience that meets your customers where they are. Users can easily transition from finding a product they like to adding the product to their cart or checkout on the merchant website.

Google Ads campaign construction flow with in-product nudge UI
January 12, 2026

How Google is bringing Web & App advertising together in Google Ads

Guide customers from initial web discovery to becoming loyal app users with Google Ads’ new integrated web and app advertising features.

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January 12, 2026

Enhance your conversion measurement and ad performance with Google tag gateway for advertisers

Understanding the impact of your advertising relies on accurate measurement.

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May 21, 2025

Google Marketing Live 2025: Your roundup of announcements

Image showing a user adding “cheap” and “bargain” to a negative keyword list
January 12, 2026

Unlock more visibility and control in Performance Max

Learn about the newest controls and reporting features in Performance Max.

January 12, 2026

3 new ways to unlock your iOS App campaign performance

Improve iOS App campaign performance with new ad formats, AI-powered tools, and privacy-centric measurement.

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.
January 12, 2026

Introducing Demand Gen Drops to help you stay on top of what’s new and drive results.

Get access to personalised recommendations, expert support and more

Lead generation

Play animation Pause animation
January 12, 2026

YouTube follow-on views optimisation now available in Demand Gen campaigns

Looking to grow the reach of your YouTube channel? With Demand Gen today, you can drive new subscriptions by selecting the YouTube engagements campaign goal.

Example headlines advertiser provided but not used, and the headline that was used.
January 12, 2026

Driving better performance from AI-powered Search ads with increased asset flexibility

Google is now using AI to automatically feature your responsive search ad (RSA) headlines in the sitelink section of your ads. This update gives your existing assets more opportunities to serve, increasing engagement and performance while respecting your pinned controls.

Play animation Pause animation
January 12, 2026

More goals and image controls coming to Performance Max

Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize performance.

January 12, 2026

Improving Search ads relevance lower down the page

Today, we’re sharing more about a recent change we made to deliver more relevant Search ads at the bottom of the search results page.

Play animation Pause animation
January 12, 2026

A new accelerated checkout experience is now available for Demand Gen Campaigns in the US

This feature provides a seamless checkout experience that meets your customers where they are. Users can easily transition from finding a product they like to adding the product to their cart or checkout on the merchant website.

Play animation Pause animation
January 12, 2026

Enhance your conversion measurement and ad performance with Google tag gateway for advertisers

Understanding the impact of your advertising relies on accurate measurement.

Play animation Pause animation
May 21, 2025

Google Marketing Live 2025: Your roundup of announcements

Image showing a user adding “cheap” and “bargain” to a negative keyword list
January 12, 2026

Unlock more visibility and control in Performance Max

Learn about the newest controls and reporting features in Performance Max.

Get access to personalised recommendations, expert support and more

Online sales

Demand Gen Drops title card with logo and lightbulb iconography.
January 22, 2026

See the newest product features in January’s Demand Gen Drop.

Looking to grow the reach of your YouTube channel? With Demand Gen today, you can drive new subscriptions by selecting the YouTube engagements campaign goal.

Play animation Pause animation
January 12, 2026

YouTube follow-on views optimisation now available in Demand Gen campaigns

Looking to grow the reach of your YouTube channel? With Demand Gen today, you can drive new subscriptions by selecting the YouTube engagements campaign goal.

Example headlines advertiser provided but not used, and the headline that was used.
January 12, 2026

Driving better performance from AI-powered Search ads with increased asset flexibility

Google is now using AI to automatically feature your responsive search ad (RSA) headlines in the sitelink section of your ads. This update gives your existing assets more opportunities to serve, increasing engagement and performance while respecting your pinned controls.

Play animation Pause animation
January 12, 2026

More goals and image controls coming to Performance Max

Performance Max gives you the full power of Google’s channels and AI, all in one campaign to maximize performance.

January 12, 2026

Improving Search ads relevance lower down the page

Today, we’re sharing more about a recent change we made to deliver more relevant Search ads at the bottom of the search results page.

Play animation Pause animation
January 12, 2026

A new accelerated checkout experience is now available for Demand Gen Campaigns in the US

This feature provides a seamless checkout experience that meets your customers where they are. Users can easily transition from finding a product they like to adding the product to their cart or checkout on the merchant website.

Play animation Pause animation
January 12, 2026

Enhance your conversion measurement and ad performance with Google tag gateway for advertisers

Understanding the impact of your advertising relies on accurate measurement.

Play animation Pause animation
May 21, 2025

Google Marketing Live 2025: Your roundup of announcements

Image showing a user adding “cheap” and “bargain” to a negative keyword list
January 12, 2026

Unlock more visibility and control in Performance Max

Learn about the newest controls and reporting features in Performance Max.

Get access to personalised recommendations, expert support and more

App engagement

Get access to personalised recommendations, expert support and more

Unlock your personalised experience

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