At a time when seeing friends and family in person wasn’t easy, Samsung Canada decided to take a bold new approach to emphasize the message of “face-to-face connection”. Samsung teamed up with Google Canada to launch a campaign that showcased how integrated hardware and software – the video chat capabilities of Google Duo, combined with the advanced video technology on Samsung’s Galaxy devices – can bring people together. Then the team took it to YouTube to reach the right customers at the right time – almost 13 million of them. Find out how this partnership came to life.
A dynamic duo: How Samsung expanded its reach and drove sales with YouTube
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