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How a full funnel marketing strategy helped Booking.com win on YouTube

Featuring

  • Carine van der Heijden – Head of Brand Marketing, Booking.com
  • Ellie Woods – Media Manager, Booking.com

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Dutch travel company Booking.com has one core mission: making it easier for everyone to experience the world. To build awareness of this in the US, they took a new, full funnel marketing strategy with YouTube, the big game, and Idris Elba at the heart of it.

Discover more brand video marketing innovation in our collection of cases and research, or visit the Think with Google YouTube channel.

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