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Your AI era marketing guide for a competitive edge

May 2026

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A stack of digital guides entitled: Your competitive advantage in the AI era: Everything you need to know from Google Marketing Live 2026. The white cover includes a colorful 3D Google G and a red YouTube play button icon.

We are living through the most profound shift in the history of marketing’s AI era. As consumer habits evolve, Gemini is the AI engine driving our next generation of ads. At Google Marketing Live 2026, we shared how we’re delivering solutions that address your priorities, including:

  • Bringing ads to AI Search experiences to help you win in this new landscape.
  • Building the agentic commerce infrastructure to power the future of online sales, in partnership with the industry.
  • Delivering new tools to drive demand and measurable, bottom-line conversions on YouTube.
  • Bringing generative AI tools to Google Ads so every business can create high-performing ads.
  • Providing the foundations for solid measurement to enable better media investment decisions.
  • Developing powerful AI agents that make a difference across our ads platforms.

Don’t just watch AI transformation happen. Start leading it. Explore new ways to meet consumers across Search and YouTube, and move them from discovery to decision faster. Read on for our marketing guide, including the top takeaways from Google Marketing Live and how to apply them to your business.

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