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Creative best practices deliver a 30% lift in the likelihood of short-term sales and a 17% lift in the long-term brand contribution. Buki Froelke, senior product lead for data and AI cloud for marketing at Google, shares how — by using Google Cloud data and tools like demand forecasting, creative analysis, and generative AI — marketers can stay agile and meet customers where they are with relevant messaging to drive better and more personalized customer experiences at scale.
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