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From relevance to revenue, Gap’s secret to winning retail marketing

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In the AI era, marketing should be unstoppable. Its future is being written in real time, and Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.

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Google’s Joshua Spanier talks with Gap Inc. SVP Damon Berger on stage at Google’s Rethink Retail event.

In this episode of “Frontier CMO”, Gap Inc. is having a moment, and Damon Berger, an SVP who leads marketing shared services across the company’s iconic brand portfolio, is focused on turning that moment into momentum.

Live from Google’s Rethink Retail event in New York City, Damon joins Josh on stage in front of 350 retail marketers to unpack how Gap Inc.’s strategy is blending entertainment, cultural relevance, and AI to drive sustainable business growth.

Discover how one of retail’s most-loved brands is transforming relevance into revenue, with its pioneering employee-creator marketing programs and viral YouTube campaigns, featuring KATSEYE, Young Miko, Mr Beast, and more.

Check out all the “Frontier CMO” podcast episodes on our YouTube playlist.

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