Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and Frontier CMO talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Joshua Spanier, Google’s VP of AI and marketing strategy in conversation with Leandro Barreto, global CMO of Unilever.
Chances are, one of the 400 household brands overseen by today’s guest is somewhere in your home right now. Maybe it’s Dove in the shower, Vaseline in the drawer, or Hellmann’s mayo in the fridge. Leandro Barreto is the global CMO of Unilever, the nearly 100-year-old company behind brands used by billions of people around the world.
From the award-winning “Vaseline Verified” campaign to creator-led marketing strategies and partnerships with Arsenal Football Club, this episode of Frontier CMO unpacks what it’s like to be a CMO leading through an AI transformation aimed at building “desire at scale.”
Want to know what the future of marketing actually looks like inside one of the biggest consumer brands in the world? This one’s for you.
Check out all the Frontier CMO podcast episodes on the YouTube playlist.