Sign in with Google In the AI era, marketing should be unstoppable. Its future is being written in real time, and “Frontier CMO” talks to the leaders shaping it. Join Joshua Spanier, Google’s VP of AI and marketing strategy, in his deep dives with the leaders, marketers, and technologists who are rewriting the playbook. Welcome to the Frontier.
Google’s Joshua Spanier talks with Kellyn Smith Kenny, chief marketing and growth officer at AT&T, about preparing the century-old company for an AI era.
How do you transform one of the world’s most iconic telecom giants into a modern, customer-obsessed, growth powerhouse?
In the latest episode of “Frontier CMO,” host Josh Spanier welcomes Kellyn Smith Kenny, chief marketing and growth officer at AT&T, for an inside look at the company’s multiyear reinvention. Kellyn shares how she bridged creative storytelling with financial accountability, gained unanimous C-suite buy-in to become more customer-centric, and established a sustainable, competitive moat in connectivity.
Tune in for a master class about CMOs as the voice of the customer.
Check out all the “Frontier CMO” podcast episodes on our YouTube playlist.
