Global Insights Briefing: Finding the way back to work and ways to help

Each month, the Google Ads Research and Insights team analyzes data sets of billions of recent search queries and consumer behaviors to develop a deep understanding of key market trends.

We learned that, as plans for returning to work become more practical, people are seeking information on “transit stations,” “directions to work,” when to go to work, and nearby parking lots as they prepare to go back into the office. Despite this return to in-person work, some are continuing to complete personal tasks — like applying for loans, passports, credit cards, and grocery shopping — online.

Rising costs have prompted searches for “free things to do,” “cheap gas near me,” “cheap houses for rent in,” and information on the “cost of living increase.” People are also interested in Ukraine and finding ways to provide help and donations.¹

Back to Office HQ Online Tasks Navigating Inflation Support for Ukraine

Think with Google

Source: Google Data, Global English, Jan. 25, 2022–March 25, 2022 vs. Jan. 25, 2021–March 25, 2021.

Source: Google Data, Global English, Jan. 25, 2022–March 25, 2022 vs. Jan. 25, 2021–March 25, 2021.

Source: Google Data, Global English, Jan. 25, 2022–March 25, 2022 vs. Jan. 25, 2021–March 25, 2021.

Source: Google Data, Global English, Jan. 25, 2022–March 25, 2022 vs. Jan. 25, 2021–March 25, 2021.