How are people changing priorities in the new year?

January 2022

Featuring

Nina Taniguchi, Consumer Insights Manager at Google
Daniel Trovato, Data Insights Manager at Google
Casey Fictum, Product Marketing Manager at Google
Ashley Wells, Consumer Insights Manager at Google

With the new year underway, people are looking for ways to make positive changes. Google Search queries for “fitness apps” and “treadmill for sale” grew globally by over 40% year over year. Searches for “electric vehicle charging,” “volunteer opportunities near,” and “sustainability” have all increased as well. Join members of Google’s Ads Research and Insights team as they explore what these trends mean and help clarify their importance for today’s marketer.

Find more marketing insights in our Insights Jam series, or visit the Think with Google YouTube channel.

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How are people changing priorities in the new year?

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