As third-party cookies are phased out, marketers need to rely on first-party data to better understand their customers. Now, with the power of AI, you can put your first-party data to work to accelerate the performance of your ad campaigns.
In this episode of AI Explored, learn how you can harness first-party data to teach Google Ads what matters for your business, and build a strong foundation to reach your marketing goals.
Watch the next part of this video series to learn how generative AI is building marketing assets that work, and uncover more AI-powered marketing insights on the Think with Google YouTube channel.