The YouTube Works Awards

Over the past decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heart-racing, and everything in between, YouTube has seen how incredible video content can drive equally powerful results.

The YouTube Works Awards have long celebrated and championed the brilliant minds behind the most innovative and effective advertising on YouTube. This year, the spirit of celebrating excellence and creativity in YouTube advertising continues across many markets.
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A new look forward in the US & Canada

Building on the legacy of programs like the YouTube Works Awards and the Agency Excellence Awards, we have launched a unified approach for 2025 with the Google Ads Impact Awards in the US and Canada.

The Google Ads Impact Awards celebrate individual marketers and agencies who are setting new benchmarks for excellence with Google and YouTube Ads, harnessing AI to drive meaningful results and shape the future of marketing.
Learn more
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View recent success stories and more

See how recent award winners from around the globe used YouTube to create measurable impact and drive results.
Explore global winners Explore more case studies
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