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Turn views into value with ads on YouTube

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Find the right campaign for your business goals

Grow sales, build your brand, and turn attention into action with AI-powered campaigns, right where the biggest creators and cultural moments come together.

Engage your audience as they stream, scroll and shop

It’s never been easier to find and convert new customers on YouTube and Google’s most visual surfaces. Demand Gen campaigns use Google AI to connect new audiences with your business when they’re most likely to purchase.
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Be remembered in the moments that matter

Turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Video View Campaigns use Google AI to automatically show the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers.
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Put your message in front of more unique viewers

Increase brand awareness by connecting with billions of viewers across all the ways they consume content, from the big screen to the small one. Formats such as Non-skip ads make sure your message is remembered in the moments that matter, so you’re not just buying an impression - you’re making an impression.
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Achieve unparalleled results with ads on YouTube

  • Long-term ROAS

    On average, YouTube drove 86% higher incremental long-term ROAS than paid social1

  • Not on Reels

    In the US, 65% of YouTube Shorts users don’t use Instagram Reels.2

  • Don’t Use TikTok

    In the US, 45% of YouTube Shorts users don’t use TikTok.3

  • Favorite creators

    78% of surveyed viewers in the US say their favorite creators are on YouTube4

  • Video platform

    Surveyed viewers in the US rank YouTube as the #1 video platform when they need help making a quick purchase decision5

Engage your audience with the right ad format

Bring your story to life by picking the right ad formats for your specific creative and campaign goals.
  • A Shorts video ad with clickable product callouts.
    Shorts

    Move beyond likes—drive results. Get more from your social strategy by transforming your existing assets into a Shorts ad, turning new audiences into new sales .

  • A skippable YouTube ad plays with a button to go to the business’s site.
    In-stream

    Show up before, during, or after the content your audiences are engaging with. In-stream ads give you the flexibility to prioritize guaranteed views with non-skip, or reach your most engaged fans with skippable ads.

  • In-feed ad with image, products tiles, store description, and Shop Now button.
    In-feed

    Put your brand in front of audiences when they’re already searching and discovering on the YouTube Homefeed and YouTube Search.

Drag. Drop. Launch.

Turn your existing social assets into YouTube campaigns that get results. Repurposing short-form video ads from other platforms on YouTube Shorts can increase long-term brand growth by 21%.
  • Grid of images and videos in 1:1, 9:16, and 16:9.
    Select your best performing short-form videos or static images
  • Cursor easily dragging and dropping image and video files into the campaign.
    Drop them into the campaign sign-up flow during asset selection
  • Previews of images and videos in different campaign types with a Launch Campaign button.
    Launch your video ad campaign on YouTube

Inspiration and insights

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1 Source: Circana, LLC, MMM meta analyses commissioned by Google in 2025 that measured the long‑term impact of media via Brand Equity pathways; Research included 20 brand‑level observations derived from 40 MMM models spanning 104 weeks across 10 US CPG brands in the Home Care, Personal Care, Beauty, Food, and Beverage verticals (2023–2024); ROAS defined as incremental sales per $ spent for total Google media.

2 According to a survey conducted by GWI, in the US, 65% of YouTube Shorts users don’t use Instagram Reels.

3 According to a survey conducted by GWI, in the US, 45% of YouTube Shorts users don’t use TikTok.

4 According to a survey conducted by Kantar, 78% of surveyed viewers in the United States say that their favorite creators are on YouTube, placing YouTube #1 out of other online platforms including Facebook (57%), Instagram (68%), TikTok (72%), and Snapchat (60%) (US, Jan 2026).

5 According to a survey conducted by Kantar, surveyed viewers in the United States rank YouTube as the #1 video platform when they need help making a quick purchase decision, outperforming other online video platforms including Facebook, Instagram, TikTok, and Snapchat (US, Jan 2026).
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