Rethink ROI 2026:
Watch the full keynote on-demand

The rise of the super-empowered consumer has fundamentally changed the lead-to-sale journey. Today’s buyers make complex, high-stakes decisions faster—and with total confidence and trust. Only Google and YouTube can meet them anywhere they are. Learn how, by pairing billions of intent signals with your first-party data, our AI campaigns enable you to create, capture, and convert consumers into your highest-value leads.

AI is rewriting the playbook for lead generation. Hear from Google leaders in a series of rapid-fire talks packed with actionable strategies. You’ll learn how to optimize organic content for a new era of search, deploy our latest lead-gen solutions, and maximize your full-funnel impact across Search and YouTube.

Join us for a fireside chat with leading performance agencies unpacking how building data strength drives incremental growth and superior measurement. Learn how to transform your first-party data to secure the high-quality leads your business demands.

A panel of diverse brands shares real-world playbooks to win over today’s super-empowered consumer. Discover how these companies build high-performing ROI engines, optimize their measurement, and drive growth.