Stronger signals with on-device conversion measurement

To improve your performance, you need a new way to capture signals without traditional identifiers.

The solution
To close this signal gap, our on-device conversion measurement solution increases the volume of conversions our models can observe – all while preserving user privacy. To give your App campaigns even more fuel, we’ve expanded this solution to include app event data.

The impact
Combining these expanded on-device signals with your ATT-consented and first-party data better fuels our models to maximize your ROI. This richer data is already improving performance across our bidding suite and will enable ongoing relevance improvements for more tailored ads.

We’re also integrating these signals directly into Google Ads to improve measurement accuracy. This provides a more consistent view of your iOS performance across Google Ads reporting, third-party reporting, and in-house dashboards.