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Google Ads Academy: Set Your Data Foundations with Enhanced Conversions

February 2025

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With the advances in AI-powered technologies, it’s never been more important to maximize performance with foundational measurement and audience solutions. Advertisers should enrich conversions with first-party data through solutions like Enhanced Conversions for Web & Leads whenever possible. Come to this session to hear about best practices across implementation, optimization, and troubleshooting as well as have your top questions answered!

Original air date: February 13, 2025 4:00 PM

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