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The secret to adidas’ cross-platform success
With so many consumer touchpoints, adidas needed to find a way to better connect with their customers across both web and mobile app destinations. Watch to learn how they use Web to App Connect to drive more brand loyalty and increase customer lifetime value.
Grammarly boosts subscription revenue 29% and ROAS 23% with AI-powered search
Grammarly sought to accelerate its global lifetime value of users while improving efficiency. They focused on AI-powered search and implemented the following:
- Modernized measurement by importing lifetime values and using them for value-based bidding to optimize for their highest-value users
- Consolidated keywords and used broad match to capture new queries and increase search coverage
- Adopted a scalable, data-driven asset creation process to create new ad copy based on historical performance
Marks & Spencer exceeds forecasted ROAS by 186% with Demand Gen
As a long-term adopter of Video action campaigns (VAC) and Discovery ads, M&S saw testing new Demand Gen campaigns as an exciting next step to maximize mid-funnel performance and increase sales.
They brought together quality static image and video assets along with a strategic mix of audiences, including the new Lookalike audiences feature, exclusive to Demand Gen.
Caraway cooks up 46% revenue increase at 31% better ROAS with Performance Max
By moving from Smart Shopping campaigns to Performance Max, Caraway was able to boost revenue and improve ROAS. During this transition, they used product-type keyword data from its Search campaigns to create custom audiences for each asset group. Once transitioned to Performance Max, Caraway scaled success by creating separate Performance Max campaigns for different product types. This allowed for custom creative, well-defined audience signals, and more precise bid and budget control.
