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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Accelerate with Google

Master Cross-Channel ROI
with New Google Analytics Tools

Best practices for forecasting budgets and maximizing media spend.

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Managing a cross-channel budget often means jumping between disconnected platforms to piece together your true performance. Google Analytics is free of charge and now offers a unified measurement experience powered by Google AI, bringing your paid performance together in one place so you can predict your ROI and optimize your media spend with precision.

Centralize Your Cross-Channel Performance

To optimize your media mix, you first need the full picture. Using the Campaign Data Import tool, you can automatically pull in cost and click data from non-Google platforms like Meta, TikTok, Snap, Pinterest, and Reddit via direct integrations.

Tip

Ensure you have Editor permissions in Google Analytics before setting up your first Campaign Data Import.

This creates a single, unbiased source of truth. Instead of relying on disconnected measurement platforms and manual spreadsheets, you can immediately see the relationship between your channels and calculate your true cross-channel Return-on-Ad-Spend (ROAS) and Cost-per-Conversion (CPC) in real time.

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Forecast and Optimize Your Budget

With your data centralized, you can move beyond measuring past performance to predicting future outcomes. Google Analytics unlocks two advanced predictive tools powered by Google AI to help you plan.

Tip

These tools require one year of imported campaign and conversion data to learn your trends and reliably project your ROI. Properties without a full year of history will display an eligibility checklist until this requirement is met.

Projections: Waiting until the end of the quarter to review pacing may be a costly mistake. Projections analyzes your spend across in-flight campaigns to estimate where your KPIs (like revenue) will land. This allows you to spot underperforming channels early and shift your budget while you still have time to impact your total return.

Scenario Planner: Test “what if” scenarios before committing a single dollar. Scenario Planner uses best-in-class modeling to simulate how shifting your budget—such as moving funds from search to social—will impact your total ROI.

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Customize Conversion Values to Supercharge Google Ads Bidding

Not every interaction in your customer journey carries the same weight. To ensure a whitepaper download isn’t valued the same as a $2,000 purchase, Google Analytics gives you the flexibility to tailor your attribution lookback windows and define exactly how specific conversions are counted.

? Why it matters

Refining these definitions feeds higher-quality, cross-channel intelligence directly back into Google Ads. This aligns your automated bidding strategy with actual business value so your budget prioritizes the interactions that drive the most growth.

What’s Next?

App and View-Based Insights: The customer journey isn’t a straight line. Coming soon, Google’s measurement roadmap will bring cross-channel app conversions into this unified dashboard. This will finally allow you to quantify the hidden value of your awareness campaigns, proving how top-of-funnel video views drive direct search conversions.

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