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Learn what’s new in Demand Gen with Demand Gen Drop #2.

October 2025

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This edition of Demand Gen Drops is focused on bidding optimizations and creative tools to boost your YouTube performance:

  • New customer acquisition goals are rolling out this month. Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost.1
  • Deep linking via Web to App Connect is now available for iOS. When implemented, users seamlessly move from ads to your brand’s mobile app.
  • Target CPC bidding now allows you to optimize and compare performance across ad platforms with the same settings.
  • Use AI to generate videos that optimize for viewer experience and increase your reach on YouTube.
  • Leverage product feeds as your virtual storefront. Demand Gen campaigns that do so using tROAS goals typically see a 20% increase in conversions. 2

Learn more about backend improvements we’ve made to Demand Gen on our recent Google Ads Decoded podcast.

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New customer acquisition goals

Now available in Demand Gen.Advertisers that use New Customer Only Mode have, on average, improved their new customer ratio by 11.5% with a -3% reduced acquisition cost.*

1. Average uplift in performance based on internal studies conducted on Search & Shopping campaigns using best practices. Individual results may vary according to campaign details. Google Internal Data, Global, All Verticals A/B Test, March 2025-May 2025.
2. Google data, Global, May to June 2025, based on performance data from campaigns active since Q1 2024 with over 50 products in merchant feed.