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Every holiday season brings pressure, but this Q4 presents a fundamental shift in consumer behavior. This year, holiday shoppers aren’t just experimenting with AI — they’re relying on it to discover, decide, and buy.
For performance marketers, keeping pace doesn’t require rebuilding your entire marketing engine from scratch. Winning this season comes down to getting the brilliant basics right: rich product feeds, strong data infrastructure, and AI-powered campaigns that help you respond to demand in real time.
To help you cut through the complexity and maximize your performance, we’ve published the retail marketers’ guide to the first AI-powered holiday season.
Inside the full playbook
- Top consumer shifts: How conversational search is expanding consumer discovery, brand evaluation, and purchase confidence across Search and YouTube.
- The ‘Commerce 4’: Actionable guidance to win the season, from enriching your product feeds for conversational Search, upgrading your measurement infrastructure with Google tag gateway, and capturing demand using AI Max for Search, AI Max for Shopping, and Demand Gen.
- Proven results: How leading retail brands are driving performance across Search and YouTube, using AI-powered campaigns to dynamically connect with shoppers during peak promotional windows.
Don’t leave growth on the table during your most critical promotional windows. Scale your ROI this holiday season.
