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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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On demand

Google Ads Academy: Engage High Value Customers with Shoppable YouTube

April 2024

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Inspire and attract new and returning customers with powerful brand storytelling on YouTube

The path to purchase is no longer linear - up to 44% of consumers will shift preference to an alternative brand with similar propositions before converting. A full funnel approach is needed to supplement your performance-focused campaigns, create new demand, and meet consumers at all points on the path to purchase. YouTube’s ad ecosystem, powered by Google AI, offers full-funnel solutions to meet viewers across all the ways they watch to help you meet all of your marketing goals, for any objective.

In this session, you’ll learn how YouTube generates demand, assists cross-channel conversions, and drives action while building and lifting brand loyalty throughout the funnel.

Original air date: April 17, 2024 3:00 PM

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