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December Demand Gen Drop: Five things to know for the new year.

December 2025

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Demand Gen can help you reach new audiences while they’re streaming, scrolling or shopping. On average, 68% of Demand Gen conversions came from users who did not see the brand’s ads on Google Search in the 30 days prior to converting.1

We’ve made enhancements to Demand Gen this year, and today we’re sharing the top takeaways for your 2026 campaigns:

  1. Make the most of AI-powered ads personalization by using optimized targeting or new customer acquisition goals to engage new or high valued customers.
  2. Maximize campaign reach and effectiveness across Demand Gen inventory by using a variety of creative assets, including auto-generated videos.
  3. Drive sales across your business w/ tools like local offers for store sales, checkout links for web sales, and Web to App connect for in-app purchases.
  4. Choose where your ads appear with channel controls to tailor your campaigns across YouTube, the Google Display Network, Discover and Gmail.
  5. Measure for growth using the platform comparable conversion columns, empowering you to make better cross-platform comparisons.
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1. Google Internal Data, February 2025 - March 2025.