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03 Assign values to conversions based on your goals

Measure and optimize your campaign’s return on investment (ROI) using conversion values. By assigning values to your conversions, you’ll learn the total business value that Google Ads generated, rather than simply the number of conversions. You’ll also be able to maximize your total conversion value from campaigns using AI-powered Smart Bidding.
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Porsche achieved a 19% increase in return on ad spend (ROAS) by incorporating profit margins and lead-to-sale conversion rates into their bidding strategy.

Porsche achieved a 19% increase in return on ad spend (ROAS) by incorporating profit margins and lead-to-sale conversion rates into their bidding strategy.