03
Assign values to conversions based on your goals
Measure and optimize your campaign’s return on investment (ROI) using
conversion values. By assigning values to your conversions, you’ll learn the
total business value that Google Ads generated, rather than simply the number of
conversions. You’ll also be able to maximize your total conversion value from
campaigns using AI-powered Smart Bidding.
Porsche achieved a 19% increase in return on ad spend (ROAS) by
incorporating profit margins and lead-to-sale conversion rates into their
bidding strategy.
Once you’re done, mark this task complete to update your results and go to
the next step.
Awesome, your results have been updated. Continue to the next step.