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You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Store Sales

Google’s Store Sales measurement enables advertisers with physical locations to gain a comprehensive understanding of how investing in digital ad investments translates into offline sales and revenue. Advertisers can bid towards Store Sales data to to optimize towards their full consumer journey.

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Key benefits

  • Holistic measurement: Gain a comprehensive understanding of how digital ad investments translate into offline sales and revenue.
  • Omnichannel optimization: Bid to Store Sales by incorporating offline conversion values into value based bidding strategies for enhanced campaign performance and to optimize towards full consumer journey
Retailers measuring only e-commerce outcomes are severely undercounting Google’s total contribution.

For large omnichannel retailers, the combined online + in-store incremental ROAS is $3.39 vs. just $2.27 for e-commerce alone

Source: Measured testing, November 2025

New for 2026

Store Sales Eligibility Pilot

Store Sales has had high minimum traffic volumes and data requirements, making it difficult for many advertisers to adopt. By leveraging Google AI, we can now offer privacy-safe, store sales insights, even for accounts that didn’t previously meet eligibility requirements.

Highlights:

  • Broader availability: Reduced traffic volume thresholds to provide meHistoricallyasurement for advertisers of all sizes.
  • Privacy-First Modeling: Advanced AI generates high-fidelity reporting while protecting user privacy.
  • First-Party Fueled: Your customer data (email/phone) unlocks world-class business intelligence.

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