Sign in with Google Google AI optimizes bids in real-time to connect you with the right people who are most likely to drive more revenue for your business.
Performance Max is a goal-based, all in one campaign designed to capture existing demand and find new audiences across all Google channels. It optimizes for your specific goals and customers, leveraging advanced AI to achieve on average over 18% more valuable conversions at a similar cost per action, compared to traditional campaigns or single-channel approaches. 1 To get the most out of Performance Max:
- Leverage integrated creative tools: Utilize the built-in video creation tools and automated asset assembly to ensure your creatives are always high-quality and optimized for performance.
- Structure campaigns for optimal ROAS: For best Target ROAS performance, aim for fewer, larger campaigns that generate at least 15 conversions per month
- Set data-driven ROAS Targets: Ensure your campaigns meet performance objectives by setting clear, achievable ROAS targets. For optimal results with value-based bidding, always base your targets on at least 30 days of campaign-level data or 3 conversion cycles, whichever is longer, across all relevant campaigns.
Learn more about Performance Max best practices here
AI Max for Search Campaigns is designed to enhance your core Search campaigns, ensuring you capture every relevant query and expand your reach within the dynamic landscape of Google Search. Search drives an incremental ROAS of $5.04 for every dollar US advertisers spend on their paid campaigns, 36% higher than Meta’s $3.71 2,3 Leverage these 3 key AI powered settings to help you find, reassure and direct your potential customers:
- AI Search Term Matching: Intelligently expands reach beyond keywords to match diverse queries.
- Automated Asset Creation: Delivers tailored, relevant ad messages at scale using your existing copy.
- Dynamic URL Optimization: Ensures users land on the most relevant page for their specific query.
Together, these settings allow you to reach more customers, connect effectively, and deliver the individualized journey they demand. This means more qualified traffic and greater efficiency from your search efforts.
When combined with Broad Match, your keywords gain the flexibility to match a wider range of relevant searches, driven by AI signals and user intent. To further unlock the power of Broad Match and scale your impact, integrate it with these best practices:
- Pair with Smart Bidding: Always combine Broad Match with Smart Bidding strategies like Maximize Conversions, Target CPA, or Target ROAS. This allows Google AI to intelligently bid for optimal results across your expanded reach.
- Utilize automation tools: Leverage scripts and other automation features to efficiently manage search terms and negative keywords, keeping your targeting precise at scale.
