New testing and planning tools for AI Max

Key benefits

• Grow with Confidence: Gain confidence in your budget and ROI targets as you invest in AI Max to fuel growth.
• Run Experiments at Scale: Run A/B tests across multiple Search campaigns to see how budget or bidding shifts drive results.
• Test with Flexibility: Test the impact of AI Max without compromising brand or location guardrails.
• Scale Performance with Ease: You can now implement changes suggested by Performance Planner, like budget and bidding targets, instantly to your live Search campaigns with a single click.

What’s New

Building on the one-click experiments in AI Max, we’re introducing a way for you to test different budgets and ROI targets across multiple Search campaigns in a single A/B test. Rolling out in September, this will help you see exactly how scaling up your campaigns impacts your bottom line.

If you rely on specific brand or location controls, you can now run A/B tests with these settings enabled and confidently test the impact of AI Max without compromising those guardrails.

When you’re ready to scale performance, Performance Planner shows you how changes, like bidding or budget targets, may impact your existing campaign performance. In one click, you can apply those suggested changes directly to your live campaigns.