Key benefits
- Higher-Quality Leads: Connect with real, verified prospects through built-in account authentication that automatically filters out spam.
- Lower Cost per Lead: Reduce acquisition costs by using YouTube’s massive viewership to drive more message leads.
- Stronger Brand Relationships: Build instant trust and drive larger purchases through personalized, one-on-one customer conversations.
- Starter Messages: Advertisers can pre-fill a “Starter Message” that reflects the user’s intent, allowing the customer to initiate contact with a single tap.
What’s New
Click-to-message ads enables businesses to engage over messaging apps with consumers, helping with lead qualification, sales, service bookings, and personal shopping experiences.