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Impact by the numbers
159%
Lift in lowest-funnel conversions via Google’s data strength setup
331%
Increase in registrations by fueling Performance Max with CRM data
22%
Reduction in Cost Per Lead-Activated via AI Max for Search
The winning formula
The challenge
Learning Care Group, a leader in early childhood education operating 11 sub-brands with more than 1,100 schools, had an enrollment gap.
The approach
Wpromote discovered that Learning Care Group’s campaigns were optimizing for form fills, not confirmed registrations. So Wpromote optimized the conversion engine using data strength and the power of AI.
Wpromote connected CRM enrollment data to Google Ads to teach Performance Max and Search to find people most likely to enroll. Alongside piloting AI Max for Search, it also adopted broad match and target cost-per-acquisition bidding to maximize signals.
The results
The results were impressive. Performance Max, fueled by rich CRM signals, drove a 331% increase in registrations and a 49% improvement in cost-per-lead (CPL). The move to broad match delivered a 26% improvement in CPL, while AI Max for Search generated a 64% surge in volume.
By building data strength and adopting a suite of Google Ads’ AI-powered tools to reimagine enrollment growth for Learning Care Group, Wpromote proved that all leads are not created equal.
