Sign in with Google 
Impact by the numbers
26x
Daily ad spend scaled from $5K to $130K, with profitability held
92%
Attribution accuracy across inbound calls and online conversions
The winning formula
The challenge
A national health insurance brokerage was spending $5,000 a day on non-exclusive third-party leads, creating a low-growth spiral.
Because 75% of conversions happened via phone calls, Google’s AI didn’t have the data to tell a $300 enrollee from a $1,500 one.
The approach
LGG Media broke this cycle by developing a native Google Ads integration that returned policy premium values to Smart Bidding for every call. For the first time, Smart Bidding could see real customer value.
With true revenue signals visible, LGG Media deployed a full-funnel AI suite across Search, Performance Max, and Demand Gen, focused on a target premium-to-cost (PTC) ratio.
The results
The results were transformative. Daily spend scaled 26x, from $5,000 to $130,000 during peak enrollment, at 92% attribution accuracy across inbound and online conversions. It was more efficient and more predictable at a scale 26 times larger.
By replacing unreliable third-party call tracking with a proprietary, Google AI-optimized acquisition engine, the brokerage secured a defensible and profitable market lead.
