Sign in with Google Amid global trade uncertainty, exporters face a common challenge: How do you diversify into new markets while increasing overall ROI?
Going global can future-proof your revenues. But it can also be a near-term drag on ROI unless you do these three key things:
China-based agency SparkX Marketing sums this trio up as “market diversification without profit dilution.” And that’s exactly what it is helping exporters to do, through its AI-powered data analysis, strategic business consulting, and brand advisory services.
By tapping into the power of AI and its close partnership with Google, SparkX has helped hundreds of APAC’s export businesses expand into more than 10 markets globally in 2025. Here’s how it guided brands like Wybot, Laifen, and Jackery to successfully diversify and increase ROI.
How to grow global revenues using the right market insights: Wybot
In recent years, many of SparkX’s over 5,000 clients have tapped its strong expertise in the U.S. to grow exports there. They’re also keen to diversify further afield, without diluting their U.S. market share.
One such exporter is Wybot. The leading brand of robotic pool cleaners has partnered with SparkX to build new revenue streams that would complement its U.S. business model.
The challenge: Robotic pool cleaner sales are highly seasonal. During the summer, competitive pressures and inventory costs soar; during the winter, sales stagnate.
So Wybot needed to unlock new demand during the off-peak season. And it wanted to ensure investing in new markets wouldn’t drain its second and third-quarter cashflows, which are used to defend its premium brand positioning in North America against competitors.
The insights-led solution: SparkX set out to transform Wybot’s business into a global, year-round revenue model, by expanding exports into the Southern Hemisphere, where seasons are reversed.
It collaborated with Google’s International Growth Team to identify markets with strong potential demand, like Australia. Their insights, distilled from the Google Insights Finder tool, revealed a fast-growing customer segment: young, digitally-savvy Aussie homeowners.
By analysing these homeowners’ preferences, SparkX was able to optimise Wybot’s product mix for the right SKU selection and price points to win their purchase.
It also optimised Wybot’s ad campaigns, by using AI-powered models like Google Gemini and Vertex AI to generate and test creatives at scale and speed. That allowed it to swiftly learn and iterate on the best-performing ad messages, significantly shortening Wybot’s launch phase in Australia.
The result: Wybot’s business results soared on the back of its seamless “summer sales relay,” as sales in Australia picked up just as demand in North America slowed.
How to grow multi-market sales using localised strategies: Laifen
To diversify across markets without diluting brand equity, savvy exporters are choosing an AI-powered localisation strategy over a “one-size-fits-all” approach.
A prime example is Laifen, a top brand for personal care appliances. It partnered SparkX to scale its success in North America to European markets like France, Germany and Italy.
The challenge: Lifestyles and consumer preferences differ widely across European markets, as well as between the U.S. and Europe. So Laifen needed to customise marketing and branding strategies for each market, and drive diverse audiences’ consideration for both its core and new product lines.
The differentiated branding solution: SparkX localised Laifen’s strategies using insights from from Google’s dedicated partner solution for accelerating cross-border e-commerce, as well as its first-party data, such as local shopper preferences.
For example, SparkX positioned Laifen’s flagship hair dryer model and electric toothbrush as convenient must-haves for the frequent business traveller in Europe.
And in North America, Laifen paired its hair dryer and newly-launched electric shaver as complementary time-saving tools to appeal to efficiency-focused professionals.
SparkX also tailored AI-powered Search and YouTube campaigns to capture broad interest among different audiences, and funnel high-intent traffic toward Laifen’s online marketplace store during peak sales windows.
The result: Branded keyword search volumes surged 4X during major promotional periods, boosting Laifen’s core product sales and average order value.
How to grow high-value sales using customer intelligence: Jackery
Engaging high-value customers globally can increase both ROI and market diversification, as exporters like Jackery have proven.
The brand, which distributes its portable power solutions to over 50 countries, is supercharging profitable growth by launching high-ticket, large-capacity products.
The challenge: Jackery needed to reposition its brand, which was associated with niche outdoor gear, as a home essential for backup power. That required deep insights about high-value users, as well as strategies to efficiently influence their complex purchase journeys.
The AI-powered solution: To transform Jackery’s export and digital marketing strategies, SparkX’s data scientists and business strategists tapped into AI-driven insights from the Google Cloud-based BigQuery platform.
They identified “disaster preparedness” as a globally resonant brand message for high-value customers, and localised them for different markets. For example, in the U.S. and Japan, they highlighted hurricane resilience and earthquake preparedness, respectively.
Their first-party data analysis also revealed that high-value customers typically make three to eight site visits before purchasing a high-ticket item.
That insight fuelled SparkX’s algorithmic strategy: Re-engage high-intent users, like those who added an item to cart and made less than eight site visits, with incentives to spur purchase. The highly efficient strategy optimised Jackery’s ad budget for the greatest customer lifetime value, while lowering costs.
The result: Jackery’s repositioned brand dominated its product category, driving sales of its premium offerings and boosting profitability.
As these three case studies show, the power pairing of SparkX’s global market expertise and Google’s AI-powered solutions can help exporters diversify while increasing ROI. Indeed, for businesses looking to grow profits globally, the right partnerships can make all the difference.
Contributor: Zuy Nguyen, International Growth Consultant, Google
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