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Measurement
Build business advantage with your data.
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How to unlock the hidden 50% of your marketing ROI in 2025 -
How AI will transform media buying -
L’Oreal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty -
The top question to ask your media agency? Start with measurement -
Rain or shine: How Waitrose won British summer with weather-reactive ads
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10 truths guiding Google’s media strategists in 2025
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How The New York Times’s subscriber-first mindset unlocks opportunities for advertisers
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Data Foundations for Growth: Drive and measure results in the AI era
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Fasten your seatbelts, KLM takes flight with carbon-conscious marketing strategy
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Time for change: How Watches of Switzerland Group future-proofed its marketing measurement
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