Sign in with Google Brands are making positive strides to better reflect the multicultural and nuanced world we live in, but it will take collective action and a persistent, sustained effort for them to truly drive the change the world needs to see.
Here, global director of beer, Baileys, and Smirnoff at Diageo*, Grainne Wafer, breaks down why it’s crucial that DEI doesn’t just become another hot topic. Instead, we must be patient, persistent, and structured. And always work together.
This is the second episode of ‘Marketing Now & Next’, our new mini-series in collaboration with The Drum. Watch the full video to learn how frameworks can help drive DEI transformation, why CMOs are uniquely positioned to spearhead this, and more.
*Ads are only shown to over 18s and publisher controls are available for alcohol content ads.
