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Learn how to market to the predictably unpredictable customer.
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The new mainstream: How YouTube became essential to your audience and your business -
YouTube creator Marques Brownlee on building a production powerhouse -
From scroll to snack: How Shake Shack drove a 6X lift in app conversions -
How Volvo Cars revs up brand growth on YouTube -
Unlocking the 80/20 rule: How to build customer lifetime value
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Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
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Put influence maps at the core of your marketing strategy. Here’s how
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Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Connect with customers throughout their increasingly complex journeys
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The rise of refurbished tech: How marketers can drive sustainable consumer choices
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