Reach millions of shoppers on Google for free

Make it easy for potential customers to find your business on Google. Add your business and products to Google Search, Maps, YouTube and more with a free Merchant Center account.

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A mobile user interface demonstrating how your business and products can appear on Google with key information that is pulled out for emphasis.

Add your business and products to Google in a few easy steps

Add your products to Google

Add your products to Google Search, Maps, YouTube and more with a Merchant Center* account. Stand out to customers by providing details on shipping, discounts, and user ratings.
Create a free Business Profile

If you have a physical store, you can create a free Business Profile to add it to Google Search and Maps. Include essential business information and add your in-store inventory to get discovered by local shoppers.
Get personalised insights

Get access to holistic reports that can show you how customers find your business on Google and which products drive the most traffic to your site.

Connect with customers on Google

Get discovered by local shoppers

Stand out online and turn people who find you on Google Search and Maps into new customers with a free Business Profile. You can edit your operating hours, reply to reviews, add photos, and show what products are in stock at your store.

Showcase your products to online shoppers

With Merchant Center, your products can appear for free across Google surfaces when users search for your business or products. Once a customer clicks, you can direct them to your online store, or to a physical location to complete their purchase.

A mobile user interface demonstrating two product listing results for a user searching for 'Running shoes' on Google Search.

Get valuable insights about your performance

Make more data-driven decisions with personalised reports about your business, products, and customers. Understand your key performance metrics, like store visits, which products sell the best, and more.

A graph demonstrating performance based on website visits and shop visits for a Merchant Center user.

Boost sales with paid advertising

When you’re ready, you can promote your business and products with Performance Max**, our powerful advertising campaigns powered by Google AI. You stay in full control of your budget and only pay when someone engages with your ad.

Learn how to drive online sales Learn how to drive in-store sales

User interface demonstrating a user searching for running shoes on Google, with a pop-out of the sponsored results enhanced for emphasis.

Success stories we love

A hand holding a Root Science mineral mask product in a small, blue bottle.

“It was super easy to set up our Merchant Center account and upload our products to Google Search”

Derek Reynolds Co-founder, Root Science

Watch their story

The business owner of Cypress Sweets standing and posing for a photo in her sweet shop, wearing casual clothes and a hat.

“Our Google Business Profile allows us to showcase deals, what is great about our shop, and amazing reviews. This definitely helps our business grow. Search and Shopping Ads and the Google Business Profile are immensely valuable.”

Tara Butler, Co-owner, Cypress Sweets

Frequently Asked Questions

How do I add my products across Google surfaces?

You can add your products on Google Search, Maps, YouTube, and Google Images by creating a free Merchant Center account. With a Merchant Center account, you can upload product information and inventory data to manage your product listings across Google.

How much does Merchant Center cost? Is it really free?

Creating a Merchant Center account and showing your products on Google is free of cost.

When you’re ready, you can supplement your organic listings with paid advertising. Paid product ads show up more prominently and can reach even more potential customers. With Performance Max campaigns, you choose the goals you want to achieve, and you’ll never pay more than your monthly budget cap.

How do I add my business on Google Search and Maps?

You can add your business on Google Search and Maps by creating a free Business Profile. With a profile you can add and manage how your business information shows up across Google.

How much does a Business Profile on Google cost?

Creating a Business Profile and listing your business on Google is free of cost. Manage your business directly from Google Search and Maps to start reaching more customers.

Get your business and products on Google today

* If you are in the European Economic Area, the United Kingdom or Switzerland, your Merchant Center account must be associated with a Comparison Shopping Service (CSS). Please find more information at Google Merchant Center Help website.

** In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.