Sign in with Google Dominik Schwarzenbarth, LUQOM
Impact by the numbers
40%
Increase in click-through rates by deploying AI-generated lifestyle images
28%
Reduction in creative production costs using generative visual tools
52%
Increase in ad engagement across product catalogs via automated imagery
The winning formula
The challenge
European lighting retailer LUQOM was spending heavily on manual photoshoots for its massive catalog of 80,000+ products, but its static product catalog imagery was struggling to stop scrollers and win clicks.
The approach
LUQOM replaced static product cutouts with AI-generated lifestyle backgrounds across its ad catalog. By using Google generative visual tools to place lamps and fixtures into realistic, styled room settings at scale, LUQOM gave every ad asset country-specific appeal without scheduling studio shoots.
The results
Eye-catching lifestyle imagery resonated immediately with design-minded shoppers across markets. LUQOM drove a 40% increase in click-through rates and a 52% boost in overall ad engagement across its catalogs, while creative production costs fell 28%.
LUQOM proved that deploying Google Ads AI-powered creative tools to elevate catalog assets at scale can dramatically lower overhead while driving superior ad performance.
