Sign in with Google Your 2027 roadmap, powered by practical guides and expert advice.
Choose your marketing terrain and get the industry insights needed for marketing success
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Oct 27: In Conversation: Søstrene Grene’s Retail Expansion & Digital Growth
Join this inspiring 30-minute vodcast exploring digital transformation and global retail growth. Hear directly from Søstrene Grene as they share their impressive retail expansion and success story in partnership with Google.
Oct 22: Think Style UNFOLD Backstage Pass
Get your exclusive Digital Backstage Pass to Think Style UNFOLD, Google’s top EMEA Fashion Summit 2026 in Milan.
We’ll explore Agentic AI, shifting consumer habits, YouTube & Creator strategies, and key moments. Join us for thought leadership panels, deep dives and live Q&A.
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Sept 24: Think Travel Backstage Pass
Get exclusive backstage access to the EMEA Think Travel Summit 2026 in Dublin. Explore key topics including: agentic AI, consumer search habits, full-funnel YouTube & CTV, and travel peak. Join us for panels, deep dives and a live chat to capture new opportunities and get your questions answered.
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Oct 13: App Summit Backstage Pass
Get exclusive backstage access to the Google App Summit 2026 in Dublin. Unlock insights and explore strategies for AI-powered app growth, Ads product announcements, and AI transformation with sessions from Google and industry leaders. Join us for panels, product deep dives and an exclusive Q&A.
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Nov 5: Think Global Backstage Pass
Get your exclusive Digital Backstage Pass to the Think Global Dublin 2026. This digital experience provides actionable tools to unlock your business advantage, gain exclusive macro and consumer insights, and master AI-first operational tools to drive profitable growth. Participate through interactive polls and have your questions addressed during our live Q&A.
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Nov 12: Think Leads Backstage Pass
Get your exclusive Digital Backstage Pass to the Think Leads EMEA Summit 2026. This digital experience brings the actionable insights and tools to drive discovery, convert quality leads, and maximise ROI, wherever you are. Have your questions addressed during our live Q&A and participate through interactive polls and chat.
Nov 3: Leaders’ Brief: How to Win 2027 in the AI Era
Join us for a thought leadership interactive livestream to learn how CMOs and CFOs are turning marketing into a compounding growth engine in the AI era. Discover how to apply Effectiveness Equation 2.0 and hear from top clients on navigating 2027 planning, enabling you to position marketing as a critical capital investment and drive business growth in the AI era.
Nov 19: Agency Changemakers Backstage Pass
Get your exclusive Digital Backstage Pass to the Agency Changemakers EMEA Summit 2026. Discover how Google’s AI infrastructure and the 3P ecosystem unite to drive advertiser success, equip agency partners with actionable frameworks, and unlock growth. Have your questions addressed during our live Q&A and participate through interactive polls and chat.
Supercharge your product knowledge for any path with expert-led deep-dives
-
Sept 8: Create and Convert Demand this Peak Season
It’s the most critical time of the year. But are you prepared?
On YouTube, every video can be a digital storefront , every creator a seller and every viewer a potential customer. We’ll teach you how to leverage Demand Gen to win consumers over before their minds are even made up this peak season.
-
Sept 22: Data Strength + Google AI = The Foundation for Maximum ROI
To unleash the full potential of Google AI and drive maximum ROI, you need strong data powering your system. Join Google Ads expert Christina Brauer as she breaks down how to transform complex, fragmented consumer journeys into a clear roadmap for sustained success.
-
Sept 30: Supercharge the holidays with the Commerce Four framework
The first AI-powered holiday is here, where super-empowered shoppers rely on AI to fundamentally rewrite the shopping season.
-
Oct 6: Use App Connect to maximise the ROI of your Google Ads campaigns
Boost conversions up to 2.8x* and increase ROI with App Connect. Direct users to top in-app experiences, optimise for high-value customers, and get complete performance visibility. Streamline measurement, bidding, and deep linking using agentic workflows.
-
Nov 17: Maximise your ROI with the Google Ads Budget Blueprint.
Learn to run a demand-led Search programme using performance budgets and plan business investments with the latest tools.
-
Dec 1: Four Demand Gen strategies to capture last-minute shoppers.
Explore four practical strategies—ranging from bidding adjustments and shoppable CTV ads to AI-driven asset creation—designed to boost your ROI before year-end.
