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Make YouTube Your Peak Season Storefront

With Black Friday and Cyber Monday in the rearview, the holiday shopping landscape is entering a new phase. Discover why December presents a major growth opportunity for advertisers, and learn how Demand Gen can help you connect with high-intent, last-minute shoppers.

Explore four practical strategies—ranging from bidding adjustments and shoppable CTV ads to AI-driven asset creation—designed to boost your ROI before year-end.

We know you’re in the Peak Season sprint, but there’s still work to be done after Black Friday. That’s how you get ahead of the competition.

Speakers

Stephen McQuaid

Stephen McQuaid,

Sales Manager, Google

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