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Accelerate with Google

Unlocking international growth and omnichannel retail with Søstrene Grene.

How do you scale a unique Danish retail brand internationally while staying true to your local roots?

In this exclusive 30 minutes In Conversation episode, Sarah Byrne sits down with Kenneth Pasgaard from Søstrene Grene to discuss their data-backed market expansion strategy, navigating digital commerce under strict brand boundaries, and proving the power of YouTube in driving physical store visits.

Speakers

Sarah Byrne

Sarah Byrne,

Director of Agencies,
Southern Europe, UK & Ireland, Google

Kenneth Pasgaard

Kenneth Pasgaard,

Marketplace & Paid Search Specialist,
Søstrene Grene

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