Beyond a click: How Tata AIG General Insurance powered profitability with Google AI

In pursuit of key business outcomes, finance brands leading the digital charge in India are moving beyond conventional offline metrics to focus on the online customer journey. Riaan Rodrigues, senior VP of digital business and marketing at Tata AIG General Insurance, shares how his team tapped into Google AI-powered marketing solutions to connect with their most valuable customers and amplify results.

To grow its leads to sales results, Tata AIG General Insurance adopted a first-party data strategy that hinged on cross-functional team collaboration. The leading general insurance brand then enhanced its marketing by applying a combination of broad match keywords and Performance Max to value-based bidding.

Watch the interview to learn how Tata AIG General Insurance experimented with Google AI to acquire quality leads at scale and drive profitable growth across channels.