APAC agency leaders on how AI is transforming marketing

May 30, 2023

Featuring

Bharat Khatri, Chief Digital Officer, Omnicom Media Group, APAC
Deepika Nikhilender, APAC CEO, Xaxis (GroupM Nexus)
Laurent Thevenet, Head of Creative Tech APAC, Middle-East and Africa, Publicis
Neha Tejuja, Head of Performance Strategy APAC, Reprise (IPG Mediabrands)
Sunil Naryani, Chief Product Officer, Media APAC, Dentsu

AI is transforming how agencies are helping brands build relationships with their customers. We spoke with five agency leaders to find out how AI has helped them deliver better results and greater value for clients.

Learn how they got the most out of AI by keeping in step with changing consumer needs, adopting a test-and-learn mindset, and creating new efficiencies. As Dentsu’s Chief Product Officer, Media APAC, Sunil Naryani, says: “AI is not the wave of the future but it’s the wave of the present.”

In the next part of this video series, learn how agencies are making the switch to AI, and uncover more AI-powered marketing insights on the Think with Google YouTube channel.

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APAC agency leaders on how AI is transforming marketing

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