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Consumer Insights
Learn how to market to the predictably unpredictable customer.
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Grow globally by going niche: How brands tap into the Indian diaspora for expansion -
#TaiyaarForTyohaar: Win the festive season by knowing your customer’s mindset -
Think Sports: How brands can tap into India’s $130B sports market potential -
Make the cut: New insights into viewer behaviour that’ll help brands in India meet audiences where they are -
Achieving omnichannel retail success: 3 strategies for driving store sales via online channels
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Consumer journeys have changed. Find out how the 4S behaviors can redefine your marketing
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Put influence maps at the core of your marketing strategy. Here’s how
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Mapping today’s customer journey with BCG’s Derek Rodenhausen
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Build consumer confidence to boost your bottom line
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Lean into AI to engage and convert customers across the funnel
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