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#TaiyaarForTyohaar: Win the festive season by knowing your customer’s mindset
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A multibillion international growth opportunity in 2025: Winning Ramadan
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The 4 principles of modern marketing
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How to unlock the hidden 50% of your marketing ROI in 2025
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Don’t overlook the ‘long’: building a brand drives performance results
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Ready for 2025? Marketing strategies and consumer insights to help you unlock ROI with AI
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From AI experimentation to implementation: 3 learnings for 2025
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How creative storytelling drove 2024’s best YouTube ads
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3 mindset shifts to help India’s brands unlock MMM fully for profitable growth
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3 strategies for navigating your marketing career to become a CMO
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How Google Search and YouTube make shopping easier (and more enjoyable)
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How marketers can put AI, measurement, and more into practice in 2025
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5 human skills that will set marketers apart in the age of AI
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In pursuit of profitable growth: How tailored app solutions can change the game
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Knowledge is power: 3 ways marketers can better measure and maximise iOS App campaigns
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The CMO’s blueprint for building a world-class marketing team
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From zero to 590 million views: WESN’s Shaq-sized journey to “controlled virality”
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How well do you know Google Search?
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Why YouTube is part of a winning social strategy
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Think Sports: How brands can tap into India’s $130B sports market potential
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The art of the possible: Intuit’s lessons for accelerating ads with patience
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Black Friday Travel Takeover: How Etihad Airways turned shoppers into passengers
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To unlock AI’s power, simplify your Search campaigns
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Unlocking the 80/20 rule: How to build customer lifetime value
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Travel 2040: 2.4 billion reasons to get excited about the future of travel
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A transformative era in APAC for AI in marketing
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4 big ideas from Google Zeitgeist 2024
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Making the most of marketing conferences with the help of AI
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The problem with power: Humility can restore humanity to marketing leadership
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Making profit-driven choices: How leading businesses use MMM for better decision-making
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5 ways marketing leaders can thrive in ‘the impossible job’
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Achieving omnichannel retail success: 3 strategies for driving store sales via online channels
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AI in Search: Brendon Kraham breaks down what it means for advertisers
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Creating the impossible ad with AI: Tombras
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Grow globally by going niche: How brands tap into the Indian diaspora for expansion
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Inside Google Marketing: How we’re using AI
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3 ways brands in APAC can use AI in marketing to ace the peak retail season
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Data Foundations for Growth: Drive and measure results in the AI era
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Creating the impossible ad with AI: Monks
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Curiosity, Search, and Ads in the AI era
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Unlocking India’s export potential: Your international growth playbook
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Cut through the AI noise with the 3 A’s
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Use an Agile approach to supercharge your marketing process
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#TaiyaarForTyohaar: Win the festive season by knowing your customer’s mindset
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New insights: How AI can bring more joy and less regret to consumer decision-making
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How Pandora unlocks incremental value all holiday season long
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How Omnicom Media Group leads clients into the future of video buying
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Give your annual marketing plan a makeover
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Fandoms are shaping mainstream pop culture. Here’s how brands can keep up
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Where viewers are in the flow and businesses grow: YouTube
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Fasten your seatbelts, KLM takes flight with carbon-conscious marketing strategy
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To stand out in the Shorts feed, make ads that blend in
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Level up your AI marketing maturity to unlock profitable growth
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The rise of APAC’s app powerhouses: How Vietnam and Pakistan are changing the game with 3 strategies
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Where APAC stands in the AI marketing journey: 3 insights to help you get ahead
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Computer scientist Anne-Marie Imafidon: “A diverse STEM workforce leads to more inclusive AI development”
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How an AI experiment put Pixel fans in the driver’s seat
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Showing up beyond Pride: How brands in India create genuinely inclusive ads
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AI for marketing: from hype to how
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There’s a perception that AI is going to threaten the very nature of creativity. Here’s why I disagree
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Advertising is still a force for LGBTQ+ equity. Here’s why
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How brands can win by tapping into Shorts trends on YouTube
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The AI Era: Expanding marketing and creative potential
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The future of app measurement: How MMM drives growth and optimises budgets
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A new era of creativity: Insights from leaders in AI
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We used AI to analyze over 8,000 top ads. Here’s what we learned
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L’Oreal CDMO Asmita Dubey reveals why bringing together technology and creativity is a thing of beauty
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Understand customer mindsets to make every connection count
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How WPP is getting ready for the future by training — and hiring — creative technologists
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Think Sports: How India’s advertisers score new wins with sports viewing trends
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Search in the Gemini era: 4 trends powered by generative AI
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The B2B buyer has evolved. But has your marketing?
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How APAC businesses can build trust and unlock growth in Europe with privacy-centric measurement
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Ads creativity and performance at scale with Google AI
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Build consumer confidence to boost your bottom line
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Meet the Instacart CMO using AI to transform retail
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Nestlé CMO Aude Gandon reveals the secret recipe for transforming a digital marketing powerhouse
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9 online courses to elevate your digital marketing and leadership skills
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The top question to ask your media agency? Start with measurement
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Lean into AI to engage and convert customers across the funnel
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An agency leader’s advice on how to prepare for the cookieless present
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Beyond deep fakes: Debunking the myths of AI and showing its positive impact on marketing
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12 learnings from Google’s own media experts for 2024
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The modern measurement playbook: How to optimise your marketing effectiveness and fuel growth
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New 2024 playbook: How marketers can connect brand investment to business outcomes
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Smarter ads, better results: The next era of digital advertising
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The 2024 retail guide: Put Google AI to work to drive profitable growth for your business
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Connect with customers throughout their increasingly complex journeys
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The gift of understanding: How Bol embraced neurodiversity in its video campaign
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Invisible no more: How brands in APAC may unknowingly overlook women and 3 ways to change that
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How The New York Times’s subscriber-first mindset unlocks opportunities for advertisers
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How The New York Times delivers better ad experiences
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Improve your digital marketing strategy
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AI Explored: How does AI help you predict customer journeys?
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AI Explored: How does generative AI work?
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AI Explored: How does first-party data fuel your AI-powered campaigns?
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AI Explored: How does generative AI build marketing assets that work?
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Designing for the modern workforce: How to manage teams in the hybrid age
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What we learned when we challenged our own video marketing formula
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Katie Couric and Robert Wong explore the future of AI and creativity
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Listen to the Think with Google Firestarters podcast
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Meeting the AI moment with action and change
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APAC’s marketing shift: How agencies are driving growth with AI, durable measurement
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Why creators are vital to your marketing mix in 2024
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It’s personal: How Nykaa helped people meet their unique beauty needs with AI-powered advertising
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Katie Couric and Lisa Joseph Metelus discuss the future of brand partnerships
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Unlock growth in 2024: Get ready to do marketing differently
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Marketing is at an inflection point. Here’s why that’s an opportunity
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The future of privacy-first marketing
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Katie Couric and Sean Summers explore the future of e-commerce in Latin America
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Marketing playbook for 2024: Digital marketing strategies to navigate changes ahead
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Inside Google Marketing: Resolutions of an AI-minded CMO for 2024
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How holistic measurement can give you 20/20 vision on your marketing ROI
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Navigating India’s media maze: The power of Display & Video 360 in maximising ROI
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Your key to greater marketing efficiency: Linking lead generation to AI-powered optimisation
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How Hilton and iProspect maximized results with full-funnel marketing campaigns
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Why 2024 will usher in the next era of marketing
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Managing privacy-first measurement
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Choosing the right ad monetisation platform for a sustainable app business
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Why AI is an imperative for finance marketers navigating volatile times
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3 key measurement considerations to drive business growth
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Building privacy-first organizations
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How Subway maximizes the impact of marketing mix modeling to drive growth
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Holiday Shopping Insights: How to multiply your peak days this season
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Incrementality testing: The key to unlocking profitable growth in a changing industry
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A playbook for change: How we’re working to scale sustainability across our marketing
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The “UX factor” for increasing sales and profits: Optimise your site for growth
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MMM’s potential bias exposed: How to select a model for accurate decision making and ROI
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What AI can and can’t do — and what that means for marketers
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Marketers: You’re missing this crucial privacy step — and it’s putting more than your brand at risk
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How Smartwool embraces relevance to create authentic customer connections
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Using Google Cloud to forecast customer demand and optimize your creative
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Destination unknown: Travellers are prone to change their minds and this can benefit brands
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British professor Mary Beard: ‘The emperors of Rome can help us redefine leadership’
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How to build a gold-star website that boosts shopper confidence
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New Google research: What we now know about ‘decoding’ consumer decision-making
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#TaiyaarForTyohaar: Savvy ways to win over 3 major shopper groups and drive sales
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Make the cut: New insights into viewer behaviour that’ll help brands in India meet audiences where they are
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For the win: How non-gaming publishers can boost engagement and revenue with HTML5 games
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Unifying your marketing data to find your best customers with Google Cloud
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The financial services’ playbook for AI-powered growth in India: Serving the next 300M users
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The key that unlocks business gains for top brands across the marketing funnel and channels
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Scoring with gamers: New findings on HTML5 players that’ll grow gaming revenues
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Making the most of your data with Google Cloud
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Your biggest AI marketing questions answered by Google experts
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Changing the game: How Archosaur Games advocates for every player
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Designing for inclusivity: Supercell’s quest and success
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Game-changing hires: MobilityWare’s push for diversity
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Sustainable advertising: How brands can combat climate change
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How to future-proof your business by building a culture of experimentation with AI
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3 ways to shift your marketing strategy to adapt to the consumer journey
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Holiday Shopping Insights: Connect early with deliberate shoppers
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4 trends in video culture that signal bigger shifts
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How brands are striving to reduce their carbon footprints, one ad campaign at a time
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YouTube trends: Unusual, new storytelling formats that viewers are loving right now
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Team dynamics: Five keys to building effective teams
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Ready, set, sell: How to win the marathon of peak shopping moments and sustain profits
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4 ways to move forward with confidence in a privacy-first world
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The AI revolution means marketers can get back to marketing
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Why meeting APAC consumers’ expectations of data privacy is key to effective marketing
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Getting customers to make confident purchase decisions on every screen and format with video marketing
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3 compelling use cases for AI, according to creative leads
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How Myntra democratised fashion with Google AI-powered ads
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Beyond a click: How Tata AIG General Insurance powered profitability with Google AI
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25 trailblazers weigh in on the future of creativity in advertising
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e-Conomy India 2023: Strategies for growth in India’s digital decade
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What profit-minded businesses know about performance-driven measurement
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Lost and found: How 3 travel brands grew bookings with AI-driven marketing
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The game changer for business profits: An AI-powered ‘confidence shift’
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Why the ‘shopper loyalty reset’ is a good time to drive profits and growth with AI
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Global message, local voice: How Samsung engaged customers globally with Google AI
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Reaching Gen Z during back to school: 3 lessons to learn from Grammarly
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How 4 brands consolidated their media buys to increase ad effectiveness and boost reach
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APAC agency leaders on how AI is transforming marketing
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APAC agency leaders on making the switch to AI
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The next generation of marketers: How to help Gen Z thrive in the workplace
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Your marketing, multiplied by Google AI
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Managing creativity and AI
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Insights and AI: How 2 U.K. agencies are delivering creative success
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Driving growth in a changing privacy landscape: The digital marketing playbook
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Build more meaningful customer relationships
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Your 2023 guide to driving profitability and reaching new customers with Google
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How Google’s own media team handled its upgrade to Google Analytics 4
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‘It’s business critical’ — How 3 global brands are preparing for a privacy-first future
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How AI is changing Search ads
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How marketers are tapping their apps to supercharge business growth
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3 ways you can work smarter, not harder, and drive results with AI in marketing
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APAC’s hottest destinations in 2023: How to keep up with travellers’ demand
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Success across screens: How 3 brands drove results using multiple YouTube formats
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Preparing your business for the future of cybersecurity with Katie Couric and Jen Easterly
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Cyber-risk management for your business with Katie Couric and Royal Hansen
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How AI is helping marketers
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The future of retail: Global trends shaping the next 5 years
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Capture brand awareness and consideration during moments of discovery
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Reach cautious customers who have a new set of values
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Expand omnichannel sales
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Retail’s balancing act: 3 steady ways to drive sustained performance
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What the impact of AI means for businesses with Katie Couric and James Manyika
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Secrets behind 3 of the most-watched YouTube ads
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How 3 often overlooked best practices can supercharge your creative
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How brands can break down barriers at this year’s Women’s World Cup
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‘Back to the future’: The old marketing feature that will drive new marketing success
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How YouTube builds equity into its products and policies
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The power of introverts in marketing
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The value of AI
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Reimagine audiences and creative
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Optimize AI
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Multiply expertise
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Surface insights
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Rethink budget and bidding
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How agencies are multiplying their impact and expertise with AI-powered solutions
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A media effectiveness guide for CMOs (and CFOs)
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How Wyndham’s CMO and CFO joined forces to stay budget agile
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Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow
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3 ways to multiply business results with Google AI-powered solutions and strategies
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Growing profitably in 2023: 3 principles for achieving your business goals with marketing
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A data-privacy team can support your privacy transformation. Here’s how
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How to create a privacy strategy that builds brand trust
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Flashback: The top 3 articles of January 2023
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Marketing Mix Modelling: A CMOs handbook
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Customers want control over their data — and won’t hesitate to switch brands to get it
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Year in Search 2022: India
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Provocative planning in 3 parts, as told by Wavemaker Sweden’s CEO
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How cosy narratives help Trailmix address DEI in gaming
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Consumer insights and marketing strategies to help you navigate 2023 with confidence
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How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are
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Nestlé’s CMO shares her strategy for accelerating digital transformation at scale
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Unpacking the 4 new types of travellers in APAC: How brands can engage them
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How one Finnish food brand is challenging male representation
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4 trends that will define the future of luxury and fashion
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What marketers can learn from the most powerful YouTube trends of 2022
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How increasing agility and driving growth now can help CPG brands prepare for the future
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Watch, learn, go: Why online video is key to connecting with today’s travellers
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Learn from the best: How award-winning brands in India unlock growth with automation and authenticity
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3 shared priorities for the CMO and CIO — and how they can drive growth amid uncertainty
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Top digital marketing trends and predictions for 2023
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3 leading brands doing the tried-and-new
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3 things brands should know about the way people shop today
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Why hotels need new ways to unlock APAC’s travel surge for business growth
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Now is the time to embrace creativity
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How to maximize a full-funnel media strategy with measurement
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Demystifying automation: The most common myths debunked
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How programmatic advertisers can fundamentally reimagine the way they build audiences
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Measurement strategies for forward-looking marketers in APAC
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Advancing women’s equity: 3 everyday choices marketers can make to drive change
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Marketers who prioritize apps are winning today — and tomorrow
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What 3 brands learned from their YouTube CTV experiments
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2012 to 2022: What a decade of insights has taught us
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Think you can’t create your own marketing mix modelling study? Think again
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How Bayer used machine learning to predict cold and flu trends
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Top industry leaders share their thoughts on the future of Search
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Industry leaders predict what marketing will look like in 2032
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Why people say YouTube matters to them and what this means for your brand
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Are short-form or long-form videos better for brands? Viewers and creators say both are
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What the latest Search innovations mean for marketers
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Embracing first-party data: 3 success stories from HubSpot
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2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments
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2022 Retail Marketing Guide: Drive foot traffic and in-store sales
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12 key days of this holiday season: How to prepare early and drive profits
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How to build a successful measurement plan for 2023
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Do the tried-and-new
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First-party data and customer trust: The keys for publishers to succeed in APAC’s evolving privacy landscape
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A new ad-venture: Unlocking growth for commerce sites and apps through ad monetisation
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Apps for the win: APAC brands share how apps future-proof business growth
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Agility often starts with breaking down silos. Here are 3 things to get right
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5 branding lessons from Booking.com’s CMO
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How to amplify your sustainability efforts through your user experience
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Optimize your mobile site or app
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How the International Rescue Committee raised millions for humanitarian aid
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Your go-to privacy primer: Helping businesses thrive in a privacy-first world
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The future of privacy — and how you can prepare
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Inside Google Marketing: How to run an experiment engine that drives growth
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New trend: Long attention spans for long-form videos
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Savvy brands on what grows sales: The art of creating user-first video campaigns
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Key production opportunities for creating spectacular YouTube ads
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Digital Marketing Privacy Playbook: Build direct relationships with your customers
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#TaiyaarForTyohaar: 3 ways brands in India can get ready to meet festive shoppers
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Soothing videos: The surprising trend capturing Gen Z’s attention
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Retro revival: How Coach found the sweet spot between affection and action by experimenting with YouTube ads
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It’s time to build more disability-inclusive media
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Go big, go home: How brands in India use CTV to win over more people in new ways
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Katie Couric and Fitbit Co-Founder James Park discuss the remarkable past and dynamic future of wearable tech
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C-suite chemistry: How CMOs and CFOs can partner to drive business success
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Game plan for growth: How developers and publishers use HTML5 games to drive revenue
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Why supporting nontraditional learning and career paths is simply smart business
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Danish furniture and the power of media mix modelling
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The oldest screen in the house is new again: Understanding the rise of connected TV
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Audience insights and testing: How Sofacompany designed their first brand campaign
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How Philips is building inclusivity from the inside out
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Accessibility: The missing key to connect with customers
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Guide to Winning the 2022 Mega Sale Season: How brands can build seamless shopping experiences
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Guide to Winning the 2022 Mega Sale Season: Your media planning strategy from start to end
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How a full funnel marketing strategy helped Booking.com win on YouTube
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Why inclusive marketing means accessible marketing
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Guide to Winning the 2022 Mega Sale Season: Shopper trends to prioritise
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Guide to Winning the 2022 Mega Sale Season
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Guide to Winning the 2022 Mega Sale Season: 4 ways to level up your ad creative and stand out
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3 ways retailers can help consumers navigate choice complexity
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How Booking.com is breaking down barriers for LGBTQ+ travellers
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How a leading cat food brand created an innovative ad campaign to help save the world’s fish
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How Google Ads is enabling an inclusive future for APAC
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Finding Pride: What Search reveals about how brands in APAC can be allies of the LGBTQ+ community
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Reach potential customers at every stage of the funnel with video
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How to find and connect with your most valuable customers to maximise profits
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How data-driven, privacy-safe marketing will future-proof your brand’s growth
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Ask a researcher: Here’s what people really think about online privacy
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How to show up at the right moments for consumers and increase your revenue
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Sustainable transformation: 3 ways marketers can lead the way to net zero
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Turning good into great: 3 creative rules for app campaigns
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APAC’s privacy imperative: How marketers and publishers can earn trust and drive performance by addressing privacy gaps
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KPIs: An essential framework
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The people and platforms you need to grow your customer base
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Malcolm Gladwell and Byron Sharp: Helping brands decode consumer decisions
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How customer-centricity guided Mondelēz International’s digital transformation
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Speed, scale, success: Unlocking business growth with Search automation
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Understanding the ABCDs of effective creative on YouTube
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Global Insights Briefing: Finding the way back to work and ways to help
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The future of ads has arrived: How 3 brands use automation to grow their e-commerce business
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Test and learn: How a culture of experimentation can help grow your business
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Fact vs. fiction: 3 measurement myths holding back your marketing
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3 tips to maximize automation’s potential with human ingenuity
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New opportunities in e-commerce: Unlocking the value of third-party ads for online shoppers
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How a CMO successfully unified sales and marketing to power long-term growth
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What users in APAC say about apps they love: Your essential app marketing strategy
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5 tested creative strategies to improve your auto video ads
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India’s marketing leaders on their priority: Being ready for a privacy-safe future
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2022 Retail Marketing Guide: Use insights to inform your strategy and boost performance
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2022 Retail Marketing Guide: Customers turn to Google every day to browse, research, and buy
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2022 Retail Marketing Guide: Grow your online and in-app sales
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2022 Retail Marketing Guide: Build your brand and acquire new customers
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3 traits digital leaders have in common
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Global Insights Briefing: Venturing back out with care
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3 ways companies can build an inclusive hybrid workplace
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Year in video: Search highlights and insights
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How Wyndham’s people-first approach prepared it for digital transformation
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From sketch to runway: How H&M adopted value-based performance marketing in 4 steps
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Want to create a winning app in your industry? Here’s how
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How Ferrero accelerated its YouTube reach with a new brand suitability mindset
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Want to hire the right privacy team? Ask these interview questions
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Ukraine: How Google is helping
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Benedict Evans on the future of digital tech: ‘It’s a blank canvas’
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Consolidated campaigns. Concrete results. This is the future of ads
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How to build collaboration equity in your hybrid workplace
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Year in Search India Trend 2: Lives reexamined
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Year in Search 2021: India
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Year in Search India Trend 1: Digital Mainstreamed
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Year in Search India Trend 5: Growing inequalities
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Year in Search India Trend 4: Truth seekers
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Year in Search India Trend 3: Bridging distances
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4 steps to future-proof your programmatic strategy
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Sustainable marketing: How CMOs are taking an active role in driving change
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How to promote a complex product on YouTube: Inside one company’s winning strategy
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Why value and trust matter for data privacy
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How are people changing priorities in the new year?
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5 ways brands are talking about sustainability without risking greenwashing
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The creator effect: Why brands are turning to influencers and what this means for the future of shopping
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3 surprising ways people prioritize sustainability in the wake of the pandemic
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How modeling technology enhances your analytics and prioritizes privacy
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Build better creative for your performance marketing
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How PepsiCo uses first-party data to build direct relationships with consumers
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Mobile momentum: What we’ve learned from user tests with over 200 brands
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Get comfortable with more types of machine learning models
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How to think about improving mobile site speed
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Marketing mix models are based in science, but also need a touch of art
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Here’s what Gen Z is watching on YouTube — and why marketers should care
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How to optimize website landing pages for lead generation
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What search trends mean for travel marketers today
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How a century-old brand is transforming the auto industry
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Brand Lift
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How to snuggle up to your customers
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5 ways to make your meetings more inclusive
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3 tips to turn ‘window-shoppers’ into customers with Discovery ads
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Scrap these 5 creative assumptions for better YouTube ads
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About Think with Google
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How an e-commerce company used deep links to boost its checkouts by 126%
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12,000 shoppers showed us how to supercharge Search ads
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How Performance Max campaigns helped this company embrace automation
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How 1 retailer’s data strategy powers seamless customer experiences
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Inside Google Marketing: How we (finally) proved the value of influencer marketing
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5 keys to creating value with first-party data
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‘Slow living’: The new fast-rising consumer trend
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Data ethics: It’s time for courage, not just compliance
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Google’s CMO shares 5 enduring lessons the pandemic has taught her
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Gifting in a pandemic: 3 ways giving has changed over the last year
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How Eli Lilly’s digital transformation led to a customer-first pandemic response
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Preserving privacy and performance will protect the future of advertising
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How Adidas’ apps rewarded customers during the pandemic and spurred brand equity
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Want to improve your measurement? Get a grip on incrementality
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First-party data offers a solution for privacy and performance
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The future of retail: 3 trends to inform your strategy over the next 5 years
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Why conversion modeling will be crucial in a world without cookies
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The publisher’s playbook for navigating today’s privacy environment
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How to become a strategic problem solver in 5 steps
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How people decide what to buy lies in the ‘messy middle’ of the purchase journey
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The Update: Measurement that helps every marketing dollar count
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COVID-19 has accelerated digital adoption — the time to transform is now
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How Sephora gave its app a customer-first makeover
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How to unlock the power of first-party data
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3 ways people are using YouTube to learn at home during the coronavirus pandemic
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If you’re using a single tool for measurement, think again
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Your mobile-first transformation handbook
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Ramadan 2020 series part 2: The 4 phases of Ramadan
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Why all marketing should be performance marketing
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What will marketing look like in 2030?
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Total Ad Ratings reveal YouTube reaches what TV misses
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What 2.7M YouTube ads reveal about gender bias in marketing
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Design thinking in 3 steps: How to build a culture of innovation
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How generations Y and Z differ – and what brands can talk to about them
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9 ways we’re changing habits, so we can make more inclusive marketing at Google
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How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent
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What fashion fans around the world are searching for on Google
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Yes, shoppers are using search in your store. Here’s how to help
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Keeping it real: How brands are tapping into the cultural zeitgeist
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Measuring effectiveness: Three grand challenges
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The power of difference: How to hire and retain diverse teams in brands and agencies
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Know your audience: 4 key insights on what the modern affluent consumer searches for online
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How Rihanna’s Fenty Beauty delivered ‘Beauty for All’ — and a wake-up call to the industry
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How to bring your marketing mix modeling into the 21st century
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3 P’s of video viewability for publishers: premium experiences, placement, and player
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Know Your Audience: Football Fans
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How consumer needs shape search behavior and drive intent
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New market, new rules: How Gen Z’s are changing the alcohol industry
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What travel marketers should know about people searching for experiences
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Craft a smarter ad bidding strategy with machine learning in 3 steps
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Four steps to move your business into international markets
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What publishers need to know now about creating a better ad experience
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Milliseconds earn millions: Why mobile speed can slow or grow your business
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A new way to think about online video’s role in the purchase funnel
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Inside Google Marketing: 3 ways we think about SEO
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The 5 As of successful digital transformation
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Why it’s time to shift from a ‘human vs. machine’ to a ‘human plus machine’ mindset
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Beyond the traditional marketing funnel — a new formula for growth
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How digital marketing maturity helps you personalise marketing at scale
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4 simple steps to designing a strong user experience
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Why leadership is the new focus for digital transformation
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Consumers in the Age of Assistance
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How ‘Near Me’ helps us find what we need, not just where to go
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4 insights into how shoppers use apps and mobile sites
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Putting the ‘view’ in view-through conversions
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4 principles for creating video ads that drive conversions
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How mobile became a power tool in idle moments
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Customer journey mapping: The path to loyalty
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How an insight from search data sparked a beauty brand’s multicultural video campaign
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How mobile is reshaping the B2B landscape for growth
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How Hyundai changed course to improve the customer journey
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Why Domino’s delivers more than 15 ways to order pizza
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Better together: Why integrating data strategy, teams, and technology leads to marketing success
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4 reasons people watch gaming content on YouTube
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VR, AR, MR and What Does Immersion Actually Mean?
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What women watch: Trends toward entrepreneurship, education, and empowerment on YouTube
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Creativity in constraint: Unlock new forms of video storytelling with 6-second YouTube bumper ads
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An inside look at Google’s marketing goals and media strategy
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ASMR videos are the biggest YouTube trend you’ve never heard of
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Why marketers should care about mobile page speed
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Why YouTube stars are more influential than traditional celebrities
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Travel booking trends revealed in let’s-book-it moments
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Addressable TV Advertising: Creating a Better, More Personal TV and Video Experience
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How Mobile Search Connects Consumers to Stores
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The Basics of Micro-Moments
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The latest video trends: Where your audience is watching
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The Car-Buying Process: One Consumer’s 900+ Digital Interactions
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Chapter 2: In-App Search
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Chapter 3: Commerce and Conversions
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Chapter 6: Usability and Comprehension
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Principles of Mobile App Design: Download the Complete Guide
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Tools to Take Action
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Chapter 5: Form Entry
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Principles of mobile site design: Delight users and drive conversions
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Principles of Mobile App Design: Introduction
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Chapter 1: App Navigation and Exploration
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Chapter 4: Registration
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LGBT advertising: How brands are taking a stance on issues
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How to identify the right KPIs for online video: Lessons from Google BrandLab
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The 5 Auto Shopping Moments Every Brand Must Own
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Identifying the micro-moments within the customer journey
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Winning the Moments that Matter: Right Person, Right Message, Right Time, Every Time
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Your Guide to Winning the Shift to Mobile
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The First 5 Seconds: Creating YouTube Ads That Break Through in a Skippable World
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Consumer Barometer: A bigger, better barometer!
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EA Sports Madden GIFERATOR
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A Revolution in Measuring Ad Effectiveness: Knowing Who Would Have Been Exposed
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Mobile app marketing insights: How consumers really find and use your apps
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How Micro-Moments Are Changing the Rules
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LGBT Advertising: How Brands Are Taking a Stance on Issues
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The Changing Face of B2B Marketing
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Omni-channel shoppers: An emerging retail reality
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5 factors of display viewability
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The Magic Behind Unboxing on YouTube
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Research shows how digital connects shoppers to local stores
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ZMOT: Why It Matters Now More Than Ever
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Millennials Eat Up YouTube Food Videos
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Tell a Meaningful Story With Data
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What is an insight, anyway?
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From Promotion to Emotion: Connecting B2B Customers to Brands
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Jugaad Innovation: How to Disrupt-it-Yourself
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The Google Gospel of Speed
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The Eight Pillars of Innovation
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Missions That Matter
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Winning the Zero Moment of Truth eBook (2011)
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