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YouTube is where sports come to life

Drive incremental reach and measurable growth with YouTube this sports season. In 2025, cricket related videos on the platform had over 190B views, up from 50B in mid-2024.¹

Sports consumption today stretches far beyond the live match. It unfolds across moments, formats, and screens, long after play ends, on YouTube.

Download the Playbook to win the biggest moments, with the biggest creators, to drive the biggest impact for your brand this sports season.
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Snapshots of various YT sports and creator channels
  • 67% Indians watch sports content on YouTube vs 48% on OTT2

    Biggest Moments

  • 87% Indians agree that YouTube has the most trusted creators for product recommendations while shopping3

    Biggest Creators

  • YouTube ROI was 3X of OTT Platforms ROI & 2.4X of TV4

    Biggest Impact

See how these brands drove results with YouTube during sports season

Groww used YouTube’s AI-powered full-funnel approach to drive high-intent finance audiences from consideration to conversion during cricket season.

Swiggy proved the business impact of cricket-season brand campaigns on YouTube - moving beyond visibility to measurable outcomes.

POCO executed YouTube’s full-funnel strategy to convert awareness and consideration into demand for the F7 launch.

Gulf Oil leveraged YouTube Select to activate high-intent cricket audiences and drive performance beyond traditional sponsorship.

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Achieve your marketing goals with YouTube

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1 YT Internal Data, India, 2024 vs 2025

2 Kantar Report

3 Google/Kantar, Future of Video, n=1053 YouTube viewers, n=2296 weekly video viewers 18-64 (IN), fielded from (3/13/25-4/21/25). Competitive set includes 10 market competitors: Linear TV, Disney+, Amazon Prime Video, Sony LIV, Jio, MX Player, Facebook, Instagram, Moj MX Takatak, ZEE5.

4 In an MMM meta-analysis we commissioned with Nielsen, on average, YouTube effectiveness was 24.11 times greater than Linear TV effectiveness across Total CPG MMMs that measured YouTube, Other Digital, and Linear TV from Jan'20- Sep'23 in India

According to a meta analysis of CPG MMM Studies by Analytic Edge in India, YouTube ROI was 3.0x of OTT Platforms ROI (2021-2024)”
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