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Follow this step-by-step video for best practices on using audience signals in Performance Max campaigns. Learn about which audience signals are most important to add to your campaign and how to evaluate audience performance in the Insights page. For more Performance Max best practices, you can visit: https://goo.gle/performancemax-bp. If you manage a Google Ads account with a lot of keywords and ad groups, bulk uploads are an easy way to manage changes to your campaigns.