Gather intent-based audience insights

Grow your business with Insights Finder
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Oreo reaches key audiences to drive business growth
100% YoY growth at a 5.2:1 ROI -
Auchan personalises their toys campaign
+21% Recall lift
+10% favorability lift -
Petco uses insights tools to grow online
+100% increase in their eCommerce business year over year
Partner with a Google Ads expert to set up your first campaign
- We’ll get you up to speed on the latest platform updates
- We’ll design a media plan that makes the most of your budget
- We’ll help you launch your first campaign with hands-on guidance

Get started with Insights Finder
We know that using a new tool can be complicated. Click on the text below to learn how you can get started.
Tools and campaigns that can help you meet your goals
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Insights Page
Grow your business with insights and trends that are tailored to your business. -
Performance Planner
Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget. -
Recommendations Page
Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
Frequently asked questions
Insights Finder is a new tool to help you refine audience targeting through intent-based insights. Insights Finder can help you:
- Uncover new audience segments and reach more potential customers
- Explore search trends to inform strategic planning decisions
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Get audience and content recommendations to build a more relevant strategy
Learn how to unlock new ways to reach your audience by visiting the Insights Finder: Audience Insights and Market Trends page.
The Insights Finder tool looks at all of Google’s moving parts to uncover insights about your audience’s interests and intent. For example, if you reach your audience via a particular TV show, Insight Finder can find the digital audience interested in that show, see what other interests they have, and what they are watching on YouTube.
Insights Finder gives you new ideas for reaching your audience and recommended audiences to expand your reach. And with more information about your audience’s habits and interests, you can build a marketing strategy that speaks to them. Learn more about what Insights Finder can do by visiting the About Insights Finder page.
Insights Finder is a data-driven tool that can help you improve your Google Ads campaign performance by:
- Better understanding your customers and speaking to more of them
- Uncovering trends across categories that help solve strategic challenges
- Discovering what YouTube content your audience is watching and finding new audience segments
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Helping you build an actionable plan around audience and content recommendations
Learn how to build better marketing strategies with Insights Finder by visiting the Insights Finder: Audience Insights and Market Trends page.