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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

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Gather intent-based audience insights

Explore your audience’s interests, uncover search trends, and unlock new ways to reach them with Insights Finder.
Start using Insights Finder

Build better marketing strategies with
Insights Finder

Audience
Trends
Content
Action

Audience

Get to know your audience and find ways to reach them

Understand your audience and their interests to uncover new segments. Speak to more potential customers.

Trends

Discover industry trends

Explore search trends across a variety of categories to inform your strategic planning decisions.

Content

Deeper content insights

Better explore YouTube content and the key trends around what people around the world are watching.

Action

Take action on your insights

Give your marketing insights impact by exporting them in slides and sheets, and discover audiences you can target directly in Google Ads

Grow your business with Insights Finder

  • A preview screen of the Oreo video showing a tall stack of cookies.

    Watch the video

    Link to Youtube Video

    Oreo reaches key audiences to drive business growth

    100% YoY growth at a 5.2:1 ROI
  • A colorful collection of plush and wooden baby toys.

    Auchan personalises their toys campaign

    +21% Recall lift
    +10% favorability lift
  • A tabby cat posing for a photo.

    Petco uses insights tools to grow online

    +100% increase in their eCommerce business year over year

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
Start now
A Google Ads expert and customer working together on a call.

Get started with Insights Finder

We know that using a new tool can be complicated. Click on the text below to learn how you can get started.

Go to Insights Finder
Improve your strategy
Follow these steps to access Insights Finder to gain deeper insights into your marketing strategy.

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Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more

  • Performance Planner

    Create a plan for your campaigns, understand how changes might affect performance, and make the most of your budget.
    Learn more

  • Recommendations Page

    Improve your campaign performance and efficiency with suggestions that are tailored to your needs.
    Learn more

Frequently asked questions

What is Google Insights Finder?

Insights Finder is a new tool to help you refine audience targeting through intent-based insights. Insights Finder can help you:

  • Uncover new audience segments and reach more potential customers
  • Explore search trends to inform strategic planning decisions

  • Get audience and content recommendations to build a more relevant strategy

Learn how to unlock new ways to reach your audience by visiting the Insights Finder: Audience Insights and Market Trends page.

What kind of insights can I find using the Insight Finder for Advertising?

The Insights Finder tool looks at all of Google’s moving parts to uncover insights about your audience’s interests and intent. For example, if you reach your audience via a particular TV show, Insight Finder can find the digital audience interested in that show, see what other interests they have, and what they are watching on YouTube.

Insights Finder gives you new ideas for reaching your audience and recommended audiences to expand your reach. And with more information about your audience’s habits and interests, you can build a marketing strategy that speaks to them. Learn more about what Insights Finder can do by visiting the About Insights Finder page.

How can Insight Finder help me improve my campaign performance?

Insights Finder is a data-driven tool that can help you improve your Google Ads campaign performance by:

  • Better understanding your customers and speaking to more of them
  • Uncovering trends across categories that help solve strategic challenges
  • Discovering what YouTube content your audience is watching and finding new audience segments

  • Helping you build an actionable plan around audience and content recommendations

Learn how to build better marketing strategies with Insights Finder by visiting the Insights Finder: Audience Insights and Market Trends page.