Do even more with your campaign
All tools
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Summer ApparelSandalsBathing suitsGet ideas
Keyword Planner
Find the keywords that are most relevant for your business.
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Ad • example-business.comModern Design & Co.
Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
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Summer Wear CampaignWinter Wear Campaign
Google Ads Editor
Work online or offline to make multiple changes to campaigns quickly and at scale.
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Conversions
Reach Planner
Understand how different campaigns and formats impact your reach, views, and conversions.
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2024 Graduation CardsLuxury TravelersEntertainment News1.2x1.2x1.1x2 campaigns
Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
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Healthy snacks+32%Audience interest
Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
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Bidding
Smart Bidding offers true auction-time optimisation, allowing you to tailor bids to each user’s unique search.
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Google Ads4.210M
Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
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Experiment
Experiments
Test different campaign settings and new features to learn what works and what doesn’t so you can keep improving results.
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Linked accountsAccount 1Dee's FurnitureAccount 2Jorge's Lightning
Manager Accounts
Save time with reporting, access control, and consolidated billing.
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Total budget$500
Performance Planner
Plan your budget more effectively, forecast performance, and discover new opportunities.
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API
Google Ads API
Create applications that can automatically make changes to your accounts and generate new reports at scale.
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Add new keywords+3.1%Free travel app
Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
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Ad tools
Even more data-driven tools
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Healthy snacks+32%Audience interest
Insights Finder
Explore your audience’s interests, uncover search and YouTube trends, and unlock new ways to reach more customers.
Learn more -
Add new keywords+3.1%Free travel app
Recommendations
Improve performance by looking at your account’s performance history, your campaign settings, trends across Google and more.
Learn more -
Google Ads4.210M
Google Ads Mobile App
Track your campaigns on-the-go and take quick action to improve your performance.
Learn more
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Measurement and bidding tools
Measurement & bidding tools
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$$$
Bidding
Smart Bidding offers true auction-time optimisation, allowing you to tailor bids to each user’s unique search.
Learn more -
Ad • example-business.comModern Design & Co.
Conversion Tracking
Prove the impact of your ads by measuring which ads drive customers to take actions.
Learn more -
2024 Graduation CardsLuxury TravelersEntertainment News1.2x1.2x1.1x2 campaigns
Insights Page
Identify real-time, market trends, and gain a deeper understanding of your specific audience.
Learn more
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AI tools
AI-powered solutions
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Performance Max
Reach the customers most likely to buy from you wherever they’re browsing - on Search, YouTube, Gmail, Maps, Display, and Discovery.
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Ad • example-business.comModern Design & Co.
Search Ads
Reach customers actively searching online for the products and services you offer and help them choose your business.
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Demand Gen
Create and convert new demand on YouTube, Discover, and Gmail with visual storytelling tailored to specific audiences.
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No-cost tools
No-cost tools
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Lost in BooksOverviewREQUEST A QUOTELost in BooksOverviewREQUEST A QUOTE
Google Business Profile
Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.
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Product titleBlack shoesID or SKU
Merchant Center
Easily manage and promote your business and products to millions of shoppers across Google.
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Site visits3,000 site visitors+32%
Google Analytics
Get a complete understanding of your customers across devices and platforms. Uncover insights and take actions to improve ROI with integrations across Google’s advertising solutions.
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Get set up for success
Get on the path to Ads success and explore our helpful tools.
Let us help.
Frequently asked questions
What Is Google Ads measurement?
You can use Google Ads measurement tools to help you evaluate your campaign performance against your goals. When you set up an ad campaign, you can customise the data you want to collect and analyse to measure your results. Google Ads gives you multiple tools and reporting types so you can focus on the information that matters most to you. Regularly reviewing your measurement reports helps you better manage your campaigns and improve your performance. Learn more about measurement reports by visiting the Measure your results page.
How do I measure Google Ads performance?
One way to measure your Google Ads performance is to monitor and analyse conversions in the Results Reporting section of your campaign statistics. These reports track performance against the specific conversion goals your campaign is optimising for. Learn more about tracking conversion performance by visiting the Set up conversion tracking for your website page.
What metrics should I focus on when analysing my Ad campaign performance?
Conversion metrics are some of the most useful metrics to focus on for analysing your Ad campaign performance. “Conversion rate” tells you how often an ad interaction leads to a conversion. “Cost per conversion” tells you how much your conversions cost. “Conversion value per cost” helps you gauge your return on investment. These are some of the most popular conversion metrics you can track. Learn more about conversion metrics by visiting the Understand your conversion tracking data page.