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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Accelerate with Google

Power More Conversions and Value through Cross-Channel Bid Optimisation

How cross-channel optimisation is the next frontier of automated bidding.

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Table of Contents

In this guide, we’ll walk through how Google Ads cross-channel bid optimisation works. Learn how it can help you drive better results compared to single-channel bid optimisation by maximising marginal CPA or ROAS in each and every auction. We’ll dive into how cross-channel bidding decisions are made and how this ultimately improves budget utilisation to help you get more conversions and value from your marketing budget.

The future of bidding

Expanding from single-channel optimisation to holistic cross-channel optimisation

Optimise for marginal ROI instead of average ROI

How cross-channel bidding differs from portfolio bidding

Google’s unified, cross-channel advertising solutions

Working together with AI to provide it with the highest-quality inputs possible

Key takeaways

Glossary

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