Upgrade your creative performance with March’s Demand Gen Drop.

Demand Gen helps you find new customers across YouTube and Google’s most visual surfaces. With new creative tools and creator solutions available, you can drive better results.

• Achieve creative excellence with new AI-powered features:
  
  • Use Veo in Google Ads to generate high-quality video variations from static images. This allows you to scale your asset variety to unlock “Excellent” Ad Strength for better performance.
• Scale authentic creator content to drive results:
  
  • YouTube Creator Partnerships with Google Ads helps you discover and connect with the right creators.
  • Creator partnerships boost turns authentic creator assets into standout ads for Demand Gen campaigns, driving on average a 30% increase in conversion lift on YouTube Shorts.¹
    
• Build your own organic presence on YouTube:
  
  • A strong organic channel drives long-term equity, and when paired with Demand Gen YouTube Engagements goal helps you find new customers.
  • You can now optimise Demand Gen campaigns for follow-on views to increase your channel watch time and capture more interest.

To learn about how Demand Gen is getting better all the time, visit Accelerate with Google.